Revlon was established in 1932 with just nail polish to start, the company didn't introduce lipsticks until the 40s. Most advertising was in black and white until 1945 and then they were vibrantly colored photographs in magazines. I absolutely LOVE vintage make-up advertisements and Revlon's are beyond glamorous. Revlon's campaigns were beautiful and very luxurious but in drugstores and super markets at an affordable price for housewives shopping for their families and I can see how they worked so well with product sales. Some of these original shades are still made today and I have collected a few to share. Unfortunately these shades are scattered all over different drugstores. Some only have a shade or two. I have seen certain shades at Walmart, CVS and Target. I actually find it kind of fun to search for them but I found most on Amazon to make it easy and will add the links below.
Disclosure: Some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
Raven Red 1945
Stormy Pink 1950
Love That Red 1951
Certainly Red 1951
Fire and Ice 1952
Cherries in the Snow 1953
Love That Pink 1955
Hot Coral 1956
Luminous Pink 1956
Persion Melon 1957
Blase Apricot 1962
Pink In The Afternoon
(worn by Audrey Hepburn in Breakfast At Tiffany's )
Let's talk make-up ! Please comment below and share with us your favorite shade or campaign. I would love to hear from you:)
xoxo